Continuing its transition from component supplier to provider of integrated solutions focused on solving complex problems, IDEX Fire & Safety is tapping into its vast cadre of talent to name new roles and responsibilities that will guide the company in its strategic growth. The promotions and role expansions recognize 11 company leaders.

“We continually strive to provide end users and our channel partners with integrated solutions that advance fire ground and rescue scene safety – that’s our primary objective,” said Bill Simmons, whose role as president of the Fire Suppression Group expands to include leadership of North American Safety. “These new roles, and the structure they represent, are the next phase in the continuous advancement of our vision of a collective purpose for our brands. We’re excited for the impact this team will have in enabling IDEX Fire & Safety to take the next step in our strategic path of creating a uniform North American channel.”

The move continues an initiative begun two years ago in which IDEX Corporation announced the alignment of 10 brands under IDEX Fire & Safety – Akron Brass, AWG, Class 1, Dinglee, Hale, HURST Jaws of Life®, Godiva, Lukas, Vetter and Weldon – to offer a unified equipment and service solution for the fire and emergency market.

The promotions include several leadership positions for IDEX North American Fire & Safety. Danny Teixeira’s role as Vice President of the Fire Suppression Group (FSG) expands to include Akron Brass, Eldon, F&S Electronics and Hale; Brian Houk’s role as Vice President of Commercial Strategy & Execution will now include the FSG and HURST Commercial teams; and Alyson McWherter’s role Director of Business Optimization broadens to include Hale, Akron, Weldon, Godiva, AWG and HURST.

The promotions include the naming of two site leaders for Fire & Safety brands. Taking the helm of plant operations at HURST Jaws of Life is Jeff Jasmin, who was promoted from his post of Director of Supply Chain and Quality to Acting Site Lead – HURST. Jasmin holds his MBA from Indiana University. Kris Farris has been named Site Leader – Hale; Farris holds an MBA from the University of Florida.

The IDEX Fire & Safety North America and Commercial teams get new leadership in sales and marketing. Former HURST Jaws of Life Director of Marketing Bruce Johnston has been promoted to the role of Fire & Safety NA Director of Marketing, growing the brands under his watch to include HURST, Akron Brass, Hale and F&S Electronics. HURST Jaws of Life’s Mike Canon takes on the title Director of Rescue Sales.

Additionally, Erin Spivey, VP of HR-FSG & NA Fire & Safety, expands her role to include AWG and HURST human resources while Laetitia Mace has been promoted to FSG Marketing & Business Development Manager – Europe.

“These new and expanded leadership positions continue our ability to innovate the industry, service our customers and solve mission-critical problems to help save lives,” Simmons said.